I led the creative for Pittsburgh Regional Transit’s rider etiquette campaign, developing a playful visual system featuring a sour pickle character who humorously demonstrated what not to do while riding. Throughout the illustrated scenes, I hid subtle Pittsburgh-themed Easter eggs as a nod to the local audience. The campaign posters were printed and displayed across PRT buses, and also adapted for social media, where the campaign went semi-viral on Reddit and received an overwhelmingly positive response.